Initial scoping

During initial scoping I will conduct an initial audit to assess the current state of the marketing and brand equity, from the internal and external environments, and identify opportunities for improvement. This will include an internal analysis, competitor analysis, SEO analysis, and an initial brand positioning audit.

30 day plan

Our approach during first 30 days is to get to know your customers and understand the key messages, including mission, vision, and goals to ensure marketing message is aligned with the business approach. Sample deliverables during the first 30 days are creating 1-2 Buyer personas, developing Buyer journeys + content plan for each persona, and implementing a content & social media calendar for the next quarter. Other sample activities include launching Google Search advertising campaign, a webinar, customer nurture email program and so forth.

60 day plan

60 days’ approach will be to demonstrate progress and learning. To achieve this, I usually execute a content campaign focused on 1-2 high-value case studies/whitepapers that target the consideration and purchase stage of the customer journey. Other sample activities include aligning and testing website messaging, paid LinkedIn lead form advertising campaigns, SEO plan, and developing a scale-up plan to take us to the next level in marketing. Finally, we will establish key metrics to track our progress and ensure we’re on the right track.

90 day and beyond

90 days’ approach is to contribute to long-term success. To achieve this, we will develop a full year content plan that align with our key messages. Sample activities include developing an event plan for speaking proposals, lead automation to ensure I am engaging with your customers in a meaningful way,developing Youtube video marketing and so forth. At 90 days we will and continue scaling up our plan and end of the period, we have established key metrics for growth and continue to evaluate our progress to learn and adjust our strategies as needed. By doing so, we will be able to pursue long-term success and ensure we’re on the path to achieving our goals.

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Flexibility

• Short notice period compared to in-house employees
• Flexible contract in terms of scope
• Customizable solutions: ability to customize marketing to meet the specific needs and goals of the business
• Adaptable to changing business priorities: ability to change marketing strategies and plans quickly if business priorities or market conditions change

Results

• Faster time to market
• Tying the KPIs to the business goals
• Full marketing responsibility: Complete ownership of the marketing function, including strategy and implementation
• Maximize marketing ROI: Performance-driven and Cost effectiveness
• Goals + KPIs used to measure progress toward achieving specific targets

Experience

• Diverse experience and knowledge compared to in-house marketing manager, experienced with multiple clients across various industries and countries
• Data-driven approach to marketing strategy and implementation. By conducting audits and assessments during first 30 days, such as analysing customers and competitor, internal and external data, most effective marketing channels and tactics for your business are discovered

Affordable

• Fixed pricing
• No hiring expenses
• No staff overhead costs
• No “idle time” cost